This In-Country workshop is being organised jointly by AIBD and CBA and hosted by Prasar Bharati. It will be conducted from 17-21 November 2008 at Staff Training Institute (Programme), New Delhi. The workshop is open to news writers, reporters and editors with at least 3 years of journalistic experience. The workshop is reserved for participants from member organisations of AIBD and CBA in India.

Media convergence is increasingly shaping how newsrooms in broadcast, print and online news agencies behave and operate to deliver news and attract more audiences. Its aims are to generate a better flow of information, effective use of resources , more communication and more sharing of content across media platforms. This phenomenon demands much from a journalist. He must become a convergent journalist, able to deliver news in any and all media, to recognize the best medium for a particular story, be it the web, broadcast, radio, or a newspaper or magazine, or all of the above, and use a mix of technology to enhance content. A convergent journalist requires a working knowledge of multimedia to be effective. He must have a good grasp of blogs, videoblogs, wikis and podcasting and their capabilities. These platforms have enabled more citizens to contribute and produce content.. Citizens’ journalism is taking a foothold in the media landscape, and journalists must be able to exploit content citizens generate.

Objectives:

1. To provide an overview of media convergence, its strengths and weaknesses, and its impact on the newsrooms and the journalists.
2. To learn storytelling, writing, and packaging techniques that will meet the needs of various media, whether web, broadcast, print, or all of the above .
3. To learn how to use audio and video materials generated from various technologies/platforms that will be appropriate for the web, print, PDA screen and broadcast.

Organizers :

The Asia-Pacific Institute for Broadcasting Development, and Commonwealth Broadcasting Association are the main organizer. Ministry of Information & Broadcasting, India/ Prasar Bharati will be hosting the workshop.

Who Should Attend :

The workshop is open to news writers, reporters and editors with at least 3 years of journalistic experience. He or she should have a working knowledge of computers and its many capabilities. The workshop will have a maximum of 20 participants. This is on a first come-first served basis.

Topics to be covered:

- Introductions and overview
- Threshold Concept
- Advancing areas in journalism
- Audience acquisition
- The process of audience acquisition
- Practice with an audience
- Easy uploads
- Working with unknown people
- Putting the feedback loop into operation
- Reflective practices to improve outputs and performance of journalists
- Performance journalism

Venue

Staff Training Institute (Programme)
Prasar Bharati
Kingsway
New Delhi, India.

Email das@aibd.org.my for further details.

Last updated 06.01.09 09:28 by Das, Project Reference I-254-IN-08

General notice regarding participation: For most AIBD projects you cannot apply directly by contacting AIBD. We can process direct applications only in case of seminars and conferences, which have been explicitly declared as being open to the public. For other kinds of projects you must have received a nomination and specific forms from an invited AIBD member organization before we can process your application.