The course will cover Programming, Marketing, Audience Research and Human Resource Management

Participants Profile: Radio executives in managerial positions from national or private Stations in Asia.

Aims:
The aim of the seminar is to enable the participants to:
- develop innovative and audience oriented programme strategies
- manage programme marketing towards audience and clients
- manage audience research in the station
- improve planning and human resource management according to organisational goals

Contents:
The workshop programme will focus on:
- radio programming – strategies, formats and profiles
- programme design & layout
- programme marketing & PR
- audience research – objectives, methods and results
- research planning and implementation
- strategic organisational planning
- Human resource management

Methodologies:
Lectures, discussions, group work, visualisation

Resource Persons:
Jochen Walter
DW-Akademie
Head of Regional Team Eastern Europe and Central Asia

Thomas Rump
Radio Management Consultant

Dr Ulrich Gaertner
Management Consultant

Last updated 17.09.08 23:41 by Marcel, Project Reference R-175-TH-08

General notice regarding participation: For most AIBD projects you cannot apply directly by contacting AIBD. We can process direct applications only in case of seminars and conferences, which have been explicitly declared as being open to the public. For other kinds of projects you must have received a nomination and specific forms from an invited AIBD member organization before we can process your application.