Day 2 - Tuesday, 30th May, 1100 - 1230
Session 5: Harnessing Social Media and Content Delivery
Facebook, YouTube, and blogs, among others, have empowered more citizens to create, produce and distribute content to a wider audience. Users are increasingly conversing and engaging as a consumer, creator and producer of information. What can traditional broadcasters learn from their online counterpart? How should broadcasters prioritize acquisition and operations of web-based and mobile technologies and turn them into effective platforms for interactive dialogue? How can mobile, web, iPad and social media improve media’s sustainability in the context of development?