AMS

Some 45 delegates from 26 countries across the globe began today a review of the needs and directions of public service broadcasting in Asia-Pacific as they participate in a seminar on ‘Creating and Enabling Environment for Public Service Broadcasting (PSB)’ in Bangkok.

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Broadcast journalists and other media practitioners will have the opportunity to examine ethical issues confronting providers and users of online media such as internet forums, blogs and microblogs, Wikipedia, Twitter, etc. as they participate today in a workshop on “Media Ethics in the Age of Social Media “ in Bangkok.

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Henrik Keith, former Editor-in-chief and Head of TV News, DR, Copenhagen, urges heads of newsrooms to be both a manager and leader in effecting change so that they are able to move effectively from the current state of affairs to a new future, one where a clear vision and strategy is defined and where the news people are actively engaged to ensure success in implementing the change.

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Faced with the challenges of converging content on various media platforms, incorporating social media in news stories, injecting a creative spark into the workroom and being able to give constructive and learning feedback to staff, news editors and managers need to become movers and shakers rather than reactors to change in the modern media landscape.

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Ms. Cecile Chavepayre, TV Artistic Director of CFI in France, encourages broadcasters to have a brand that is recognizable and consistent. “Moreover, they must brand strongly or speak loudly to differentiate the station from the rest and make consumer buy your products and services,” she said.

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Mr. Masanori Kondo, Director of International Economic Affairs Division, Global ICT Strategy Bureau of the Ministry of Internal Affairs and Communications, Japan, has cited the numerous advantages of using the ISDBT standard in digital broadcasting that will enable TV companies and other stakeholders to fully maximize the benefits of the digital era.

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Thailand has chosen DVB-T2 as the digital broadcasting standard. The National Broadcasting and Telecommunications Commission (NBTC) has endorsed this standard which the Thai Cabinet approved on 20 May 2012.

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The complex transition from analogue to digital requires that countries move towards harmonization to maximize the benefit accruing from the digital dividend.

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Thai Public Broadcasting Service (Thai PBS), Thailand, hosts this year’s Asia Media Summit of thought leaders, movers and shakers of the broadcast industry in Asia Pacific to be held in Bangkok from 29-30 May 2012.

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Two workshops, one on digital broadcasting, opportunities, business and challenges, and the other on TV branding and visual identity, start today, 26 May 2012, signaling the start of the pre-events of the Asia Media Summit in Bangkok.

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