AMS

Building authority, honesty, trust, credibility, and a sense of mission are some of the values public service broadcasters need to sustain their existence and growth in the fast changing media landscape.

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Day 2 - Tuesday, 30th May, 1100 - 1230

Session 5: Harnessing Social Media and Content Delivery

Facebook, YouTube, and blogs, among others, have empowered more citizens to create, produce and distribute content to a wider audience. Users are increasingly conversing and engaging as a consumer, creator and producer of information. What can traditional broadcasters learn from their online counterpart? How should broadcasters prioritize acquisition and operations of web-based and mobile technologies and turn them into effective platforms for interactive dialogue? How can mobile, web, iPad and social media improve media’s sustainability in the context of development?

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Mr. Ricardo Saludo, Managing Director, Center for Strategy, Enterprise & Intelligence, Philippine recommends the posting of user instructions as one media literacy measure to educate the public about the press right at the point of watching, hearing and reading news and opinion.

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Media should play a more active role in helping prevent and settle conflicts, for instance, in serving as a third party to analyze the interest of both parties, which might lead to reconciliation and resolution.

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Day 2 - Tuesday, 30th May, 0900 - 1030

Session 4: Public Service Broadcasting: A New Approach, A New Beginning

What should the mandate of public service broadcasting (PSB) be in a fast changing media landscape? In Asia-Pacific, PSB remains at various stages of development, increasingly confronted by financial stability, editorial independence, and issues of autonomy in content creation, management, finance and administration. Is it still a viable alternative to serve the public’s needs and interests? What can management pursue to expand and sustain viewership, introduce new business models and ensure more independence in its operations?

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Day 1 - Tuesday, 29th May, 1600 - 1730

Parallel Session 3: Women and Children Issues: Is Media Doing Enough?

Violence, abuse, inequality and discrimination against millions of women and children across the globe remain a hindrance to efforts to make their life a little better. The damage to these victims is staggering, its impact a menace to development and society. Is media doing enough to address the deadly crime of violence and abuse against women and children? Is it reporting enough to deal with inequality and discrimination as well as the advancement of women in today’s society? Can social media and citizen journalism help?

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Day 1 - Tuesday, 29th May, 1600 - 1730

Parallel Session 2: Building Sustainable ‘Small’ Radio and TV Stations

‘Small’ radio and TV stations are increasingly playing a pivotal role in informing and educating the public in many developing countries in Asia-Pacific. Given limited resources and competition, they seek ways to build and sustain their operations. Is there one-size-fits all strategy to achieve this goal? What business models and programming strategies can they pursue? Will tapping mobile and the web make a difference?

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Day 1 - Tuesday, 29th May, 1600 - 1730

Parallel Session 1: 2003 Bangkok Declaration: What Next?

In May 2003, the 1st Conference of Ministers of Information and Broadcasting from Asia-Pacific was held in Bangkok to identify how public service broadcasting in the region could respond to the changing media environment. It served as a thematic debate and regional preparatory meeting for the World Summit on Information Society held in Geneva in 2003. The conference produced the 2003 Bangkok Declaration that offered recommendations to address challenges of media globalization, cultural diversity, viability of public service broadcasting, information divide and human resource development.

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Day 1 - Tuesday, 29th May, 1130 - 1230

Building a Media-literate Public

Enhancing media’s role in development demands building a media literate public that will effectively comprehend and utilize media content and engage media to promote professionalism and good ethics. A media literate public can contribute to greater civil society participation in development ...

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UN Secretary General Mr. Ban Ki-moon, Secretary General of the United Nations, urges broadcasters in Asia-Pacific to tell sustainable development stories in the region, including successes and setbacks that can “ serve as a model for the way forward and in offering solutions for tomorrow.”

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