AMS

Dr. Noeleen Heyzer, UN Under Secretary-General, proposed a five point call for action, urging media to use their skills and resources to create greater impact on sustainable development, the single most important challenge in Asia Pacific, and ensure more people benefit from development.

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For media organizations to create impact in today’s society, they must build and strengthen public trust, and prove beyond any doubt that they have public interest in their heart.

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Indonesia has extended its invitation to the Asia Media Summit 2013 that will be hosted in the city of Manado. The official handover ceremony was held at the AMS 2012 in Bangkok, Thailand.

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Broadcasters and other media stakeholders in Asia Pacific presented additional recommendations for the proposed Bangkok Declaration 2003 +10 that will serve as a guide in strengthening their responses to the changing media landscape and emerging global realities.

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Mr. Ban Ki-moon, Secretary General of the United Nations, urges broadcasters in Asia-Pacific to tell sustainable development stories in the region, including successes and setbacks that can “ serve as a model for the way forward and in offering solutions for tomorrow.”

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Building authority, honesty, trust, credibility, and a sense of mission are some of the values public service broadcasters need to sustain their existence and growth in the fast changing media landscape.

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Day 2 - Tuesday, 30th May, 1100 - 1230

Session 5: Harnessing Social Media and Content Delivery

Facebook, YouTube, and blogs, among others, have empowered more citizens to create, produce and distribute content to a wider audience. Users are increasingly conversing and engaging as a consumer, creator and producer of information. What can traditional broadcasters learn from their online counterpart? How should broadcasters prioritize acquisition and operations of web-based and mobile technologies and turn them into effective platforms for interactive dialogue? How can mobile, web, iPad and social media improve media’s sustainability in the context of development?

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Mr. Ricardo Saludo, Managing Director, Center for Strategy, Enterprise & Intelligence, Philippine recommends the posting of user instructions as one media literacy measure to educate the public about the press right at the point of watching, hearing and reading news and opinion.

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Media should play a more active role in helping prevent and settle conflicts, for instance, in serving as a third party to analyze the interest of both parties, which might lead to reconciliation and resolution.

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Day 2 - Tuesday, 30th May, 0900 - 1030

Session 4: Public Service Broadcasting: A New Approach, A New Beginning

What should the mandate of public service broadcasting (PSB) be in a fast changing media landscape? In Asia-Pacific, PSB remains at various stages of development, increasingly confronted by financial stability, editorial independence, and issues of autonomy in content creation, management, finance and administration. Is it still a viable alternative to serve the public’s needs and interests? What can management pursue to expand and sustain viewership, introduce new business models and ensure more independence in its operations?

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