AMS

Mediahub, a convenient and cost-efficient e-platform for content providers and users to share, buy and sell programs, was officially launched today at the Asia Media Summit 2011.

This business-oriented video sharing website is a new service AIBD members can benefit by uploading, sharing, exposing their trailers, demos or pilots to more than 140 registered high profile customers ready for content acquisition.

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Who will survive and grow as broadcasters face digital stresses brought about by the speed of technological advances, audience fragmentation and changing viewing behavior, and the challenges of strong competition?

Mr. Herve Michel, Deputy Director, International Affairs, France Televisions, France, said the key to success is mastering programming, and developing strong brands.

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Innovations in web documentaries and multimedia storytelling techniques are offering a more exciting and richer viewing experience to the public. They establish a new interactive relationship with the audience and may set precedence in content production made available in multiple delivery platforms.

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Here are the presenetations available for download.

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The development of new digital technologies and new media have had an impact on working practices in the broadcast industry, particularly in production, journalism and documentation that necessitates critical training to manage change.

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Mr. Bang Ki-moon, UN Secretary General, has called on broadcasters and new media players to promote multiple languages in new media and ensure free access to the Internet and social media tools everywhere in order to bridge the digital divide.

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Vietnamese Deputy Prime Minister Nguyen Thien Nhan says Vietnam has kept pace with global technological advances, introducing digital terrestrial TV services in 2005, one of the first countries within Asia Pacific and the world to digitize broadcasting transmission, and completing the transition process from analogue to digital by 2020.

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The Asia Media Summit 2011 that opens in Hanoi tomorrow has attracted more than 300 Vietnamese participants mostly senior officials from national and local radio and television organizations as well as working local and Hanoi-based foreign journalists.

Deputy Prime Minister Nguyen Thien Nhan of Vietnam will deliver the keynote address before more than 500 delegates including invited members of the diplomatic corps who will attend the Summit’s inaugural ceremony at Melia Hotel.

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New technologies are pushing human resource trainers to enhance a new and positive attitude towards training and learning, and build various colorful courses that will engage the participants much more in an easy and costless way.

Ms. Natalie Labourdette, Head of the Training Department, European Broadcasting Union, said, “ We need to implement intelligent training, one that will identify the right tools including new technologies to enhance face to face training programs and similar tested capacity building initiatives for broadcasters,”

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AIBD’s capacity building programs for Asia-Pacific are under review and will expect critical changes to take advantage of the digital platforms.

“ The omnipresence of media and real-time velocity with which information is now disseminated have pushed AIBD to initiate fundamental changes to its human resource development initiatives,” AIBD General Conference President Thoyyib Mohamed Waheed said in his keynote address before the pre-summit Seminar on Capacity Building and Training Strategies in the Digital Media Landscape that started today in Hanoi.

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