In conjunction with the Asia Media Summit 2012, AIBD and its partners will be organising the following events in Bangkok, Thailand.
- About Us
Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its influence extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to report issues on national strategies, social justice and inclusion, social progress, environmental sustainability, and enabling regulatory environment can create wealth in society, develop people’s potential to pursue creative and productive lives, and contribute towards equity and equality for all people.
The Asia Media Summit has concluded in Hanoi, contributing to a growing consensus that it was no longer business as usual for broadcasters in the battle for attention that has become more intense than ever in the digital world.
In his closing remarks, AIBD Director Yang Binyuan said the Summit has helped raise awareness and understanding among broadcasters of new and innovative ideas as well as opportunities offered by technological advances and multiple delivery platforms such as the web, mobile, and social media that will expand their audience reach, address strong competition and improve their products and services as well as business returns.
To create a high performance culture in the broadcast industry, there is a need for management to communicate regularly with the employees, recognize and reward their initiative and endeavor, develop a lifelong mindset and build an employee ownership and confidence on what they are selling for the organization.
As broadcasting is a creative industry, management must be aware of individual needs, and develop a workplace wherein people have space to think, create and share comfortably.
Mediahub, a convenient and cost-efficient e-platform for content providers and users to share, buy and sell programs, was officially launched today at the Asia Media Summit 2011.
This business-oriented video sharing website is a new service AIBD members can benefit by uploading, sharing, exposing their trailers, demos or pilots to more than 140 registered high profile customers ready for content acquisition.
Who will survive and grow as broadcasters face digital stresses brought about by the speed of technological advances, audience fragmentation and changing viewing behavior, and the challenges of strong competition?
Mr. Herve Michel, Deputy Director, International Affairs, France Televisions, France, said the key to success is mastering programming, and developing strong brands.
Innovations in web documentaries and multimedia storytelling techniques are offering a more exciting and richer viewing experience to the public. They establish a new interactive relationship with the audience and may set precedence in content production made available in multiple delivery platforms.
Here are the presenetations available for download.
The development of new digital technologies and new media have had an impact on working practices in the broadcast industry, particularly in production, journalism and documentation that necessitates critical training to manage change.
Mr. Bang Ki-moon, UN Secretary General, has called on broadcasters and new media players to promote multiple languages in new media and ensure free access to the Internet and social media tools everywhere in order to bridge the digital divide.