A Learner Centred approach

This manual is intended for persons whose media organization has asked them to plan and present training programs. The authors focus on programs where employees are taken out of their normal assignments to attend activities aimed at helping them learn new skills or develop their existing skills. The sections of the book are available for download.

Authors: Drew O McDaniel & Duncan H Brown Date of Publication: January, 2002 Pages: 133 Published by: UNESCO and AIBD

Contents:
SECTION ONE: WHAT IS TRAINING?
SECTION TWO: NEEDS ASSESSMENT
SECTION THREE: THEORIES OF TRAINING
SECTION FOUR: TRAINING OBJECTIVES
SECTION FIVE: MOTIVATING ADULT LEARNERS
SECTION SIX: TRAINING TECHNIQUES
SECTION SEVEN: EVALUATION
SECTION EIGHT: SUPPORTING NEWLY-TRAINED STAFF
SECTION NINE: ADDITIONAL RESOURCES

Drew O. McDaniel (Ph.D.) is a Professor of Telecommunications and Director of Communications and Development Studies, Ohio University. He also serves as a member of the faculty in Southeast Asia Studies. He has been associated with the Asia-Pacific Institute For Broadcasting Development (AIBD) in Kuala Lumpur, Malaysia, since 1981 where he has been responsible for presenting numerous training courses. In 1989-90 he was a Fullbright Southeast Asia Research Fellow. Prior to joining Ohio University he worked in broadcasting in the United States. His latest book, Electronic Tigers of Southeast Asia: The Politics of Media, Technology and National Development was published by Iowa State University Press in 2001.

Duncan H. Brown (Ph.D., University of Illinois) is Associate Professor and Associate Director for Graduate Studies in the School of Telecommunications at Ohio University where he teaches courses in electronic media policy, media industry structures, and the history of mass media research. He previously taught at the University of Maryland and Emerson College in Boston. Before moving to the United States he was a Research Fellow in the Institute of Educational Technology at the Open University in Britain where he worked on the evaluation of television and radio programs produced for the Open University by the BBC. His work has appeared in several edited books and journals such as Critical Studies in Mass Communication, and the Journal of Radio Studies.

For ordering copies of the book please contact: info@aibd.org.my