Date of Publication : 1988 Pages: 196 Price: US$ 10 Published by: AIBD/UNESCO

Overview

Population Communication Management is essentially a collective publication which comprises the wealth of experience ranging from Trainers, Researchers, Planners and Managers , who during the AIBD courses and activities have contributed to the development of concepts and systems in the management of population communication programmes. It examines the need for an integrated approach of the mass media comprising of radio, television, film and print, as population communication is no longer considered as an isolated activity by itself .Thus the publication examines the change in the approach to population communication and in this context the role of the population communicators.

The various Chapters are based on the experiences of the contributors and form a large number of published and unpublished documents.

Contents

Managing Population Communication Programmes
Human Communication
Management
Social Marketing
Decision- Making
Policy Formulation
Planning
Implementation
Control and Monitoring
Evaluation Research
Designing Projects for Effective Management
Case Studies :
I Family Planning in Indonesia
II Family Planning in Thailand
III MEM activities in Gujarat State, India.

For ordering copies of the book please contact: admin@aibd.org.my