Day 1 - Thursday, 5th February 2015, 1400 - 1530

Session 2: Shifting Audience Preferences and Behaviours

Changing audience profiles and behaviour have had a significant impact in terms of content creation and distribution. It requires broadcasters to examine the demands of audiences to determine what content they want to consume and on what platforms they want to consume it. The reality of multi-platform simultaneous consumption (multi-tasking) means audiences are consuming and participating simultaneously. How do content creators meet these new audience demands? How can they use trends in social media to their advantage in crafting content?

Day 1 - Thursday, 5th February 2015, 1100 - 1230

Session 1: The Future of Broadcasting Depends on Today's Creavite Content

The session will look at the current state of creative content in the broadcast industry and outline the multidimensional aspects of creative content today. It will also identify the key   players in creative content production, including new actors who are engaged in online content aggregation, distribution and branding. What are the roles of multi platform, crowd sourced, crowd funded audience interactive and collaborative forms of content? What are the essential economic, competitive, technological and social forces that are driving the evolution of creative content?

Day 1 - Thursday, 5th February 2015, 1000 - 1030

Inaugural Session and Keynote Address

AIBD is pleased to announce that Mr. Chang Jin from China has been appointed as Director of AIBD on 15 January 2015.  The interview panel met in Kuala Lumpur, Malaysia to finalise the decision after an extended short-listing process and lengthy deliberation.

Mrs. Rosarita Niken Widiastuti, President of AIBD General Conference, chaired the panel. The panel also included Mr. Anothai Udomsilp, Chairman of the Strategic Planning Team (SPT) and Dato’ Adilah Shek Omar and Mr Laxman Humagain, Executive Board members.

Mr Chang Jin will take office as soon as possible pending work permit approval.

The Asia Media Summit 2015 in Kuala Lumpur, Malaysia will offer public as well as private broadcasters in Asia Pacific a wide range of opportunities to debate, examine and formulate a clear vision for social media and pursue innovative strategies in dealing with this new media platform. As they recognise the growing symbiotic relationship they have with social media, broadcasters need to master this social media landscape in order to enhance their programmes, audience engagement and income generation.

While some broadcasters consider social media competition, others believe they can co-exist with social media and make this new platform a key partner to achieve their organisation’s goals.

  • AIBD category:

The 3rd International Conference on Broadcast Training, hosted by the Ministry of Communications and Multimedia, Malaysia (KKMM) and organised by the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) and AIBD will be held on 5-6 February 2015 in Kuala Lumpur, Malaysia.