Korea promises that the next Asia Media Summit to be held in Seoul from 24 - 26 May 2016 will be a fruitful, exciting and meaningful event.

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Laura-May Coope, Co-founder and Manager of Social Life, BBC, United Kingdom, urged radio broadcasters to  derive maximum benefits from social media by inviting their listeners and fans in making them feel special and valued, creating emotional connections, and offering them rewards.

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Dato’ Sri Ahmad Shabery Cheek, Minister of Communications and Multimedia of Malaysia, raised the possibility that  viewers might stop watching TV in the traditional sense unless broadcasters dealt seriously with new trends impacting their industry, among them; the rising popularity of over-the-top or OTT services, the reach and influence of  social media, and evolving media consumption behaviour.

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Transition to DTTB services is a complex process yet necessary for broadcasters to remain in business in the longer term. Broadcasters who delay digital switchover transition will lead to increased costs and loss of revenues.

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The 12th Asia Media Summit formally opened on 26 May 2015 in Kuala Lumpur, Malaysia, focused on the important role social media plays in transforming broadcasting into a stronger platform fit for now and the future

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Day 2 - Tuesday, 27th May 2015

1615 - 1730 : CEO Roundtable : Should Broadcasting Compete or Collaborate?

Broadcasting has dominated the communication industry, performing such roles as informing, educating, entertaining, and influencing opinion. Social media and emerging media share these roles. Consequently, they are pulling eyeballs away from television. Is broadcasting in a collision course with social media and to what extent? Should it consider social media competition in content creation, audience engagement and revenue generation? If so, how should broadcasters deal with this new player? Or should it collaborate as both platforms can provide what each other needs and influence people’s lives and routines? How far will collaborative strategies pay off for years to come? Should broadcasting embrace the power of social media to meet its business and civic obligations? Should both compete or collaborate?

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