Any effective curriculum models for social media-based training must start with the audience and an understanding of what motivates them towards social media and related interactions.

Know your audience more.

Max Villandre, Publishing Director, IGN ASIA, Malaysia advised broadcasters to engage with their audiences, saying they have alienated themselves from viewers and listeners, and this may result in losing them more.

Dr. Joanne Lim Bee Yin, Deputy Director of the Centre for the Study of Communication and Culture, University of Nottingham, Malaysia, says in a networked world, media whose primary value lies in its ability to connect people will win and practitioners need to listen and connect more with them.

The Korean Broadcasting System (KBS) is increasing its interaction with its audiences, no matter what devise they are utilizing, as one of three key strategies the organisation has employed to increase its social media use and reach. Two others include focusing on training and improving social media skills, and making social media a priority equal to its outreach strategies.

AIBD Director Yang Binyuan welcomes some 70 local and foreign delegates to the 2nd International Conference on Broadcast Training (ICBT) which opened on 24 February 2014 in Kuala Lumpur, Malaysia.

Y.B Datuk Jailani Johari, Deputy Minister of Communications and Multimedia of Malaysia has called on broadcasters to evaluate critically the role of training in the new media environment that has impacted social change.