AIBD Director Yang Binyuan says the Asia Media Summit 2013 was a success in identifying new approaches and alternatives in dealing with the changes in media consumption, the need for innovative and distinctive content or stories across all platforms, and the demands of quality journalism and good ethical behavior.

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Day 2 - Thursday, 30th May, 1600 - 1730

CEO Roundtable: Delivering More Value to Broadcasting

The impact of emerging technologies, digital and social platforms, new business approaches and changing consumer behavior plays in the success of the broadcast industry. How are the industry leaders delivering value in a multi-platform world? How are they dealing with changing consumers’ tastes and lifestyles? What new models beyond advertising are they pursuing to increase revenues? Are they leading the change to become future winners? What new paradigms of success are they pursuing to ensure survival and growth in the next 5 to 10 years?

Some 400 local and foreign delegates from more than 50 countries and regions across the globe converged for the 10th Asia Media Summit in Manado, Indonesia. The Asia Media Summit this year celebrates ten years of service to its member countries and partners in Asia-Pacific. In Manado, its theme focuses on "Delivering on Broadcasting’s Future."

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Ms. Moneeza Hashmi, President of the Commonwealth Broadcasting Association, calls for a better media in times of global pandemic. She said media must enhance its information function to generate awareness in alerting and preparing citizens before disasters strike that can prevent death, injury and destruction.

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James Cridland, radio futurologist and CEO of Media UK, says the future of radio will not rely on the strength of best music mix, but on human connection and shared experience. As radio continues to grow in digital platform such as DAB+, "it will offer more channels and more choices; it will become more popular and its future assured," he said.

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Dr. Venkat Iyer, a Barrister and Law Commissioner, United Kingdom, calls for pluralism or a marketplace of ideas in media that accommodates both mainstream and alternative views. He said belief in a free press is a requisite to allow a flourishing of ideas that can enhance media practice.

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