The future of broadcasting lies not only in producing creative content that is relevant, innovative, and engaging, but also in adopting formats that keep pace with the demands of various platforms and shifting audience preferences.

Dato’ Jailani Johari, Honourable Deputy Minister of Communications and Multimedia Malaysia, has urged broadcasters to be open and present non traditional approaches based on best experiences of their home regions in providing training to meet the demand for creative content.

More than sixty trainers, practitioners and managers of broadcast organisations from Asia-Pacific, Europe, the Middle East and Africa are expected to participate in the 3rd International Conference on Broadcast Training in Kuala Lumpur from 5 - 6 February 2015.

YB Datuk Jailani Johari, Deputy Minister of Communications and Multimedia, Malaysia, has called on broadcasters in Asia-Pacific to offer new channels generated by the advent of digital terrestrial TV broadcasting with programmes that cater to the different needs of their audience who want variety.

The Dart Centre for Journalism & Trauma offers  journalists, photographers, camera operators, editors and producers in the Asia-Pacific region a unique opportunity to improve coverage of tragic events.
 

The fellowships offer briefings by leading experts in the trauma and journalism fields along with peer-to-peer discussions on the many challenges of covering tragedy and violence. The fellowships cover all travel, accommodations and ground expenses while attending the programme.

Day 2 - Friday, 6th February 2015, 1100 - 1230

Session 5: Creative Content for Capacity Building and Training

This session will connect broadcast training with the demand for creative content. In particular, it will look at new ways of thinking and working in a media converged world. What are the offline and online content and approaches needed to enliven training of broadcasters, particularly in a digital world. How can we build a multi skilled broadcast professional, one who values interactivity with audiences, and takes risks to develop new ways to expand audience reach?