Lim Kok Yoong is the Dean of Academic and Internationalization and also a senior lecturer in the Faculty of Creative Multimedia, Multimedia University, Malaysia. He has 10 years of teaching experience in creative media related courses at university level. His research interests are in media arts, aesthetics & media culture with a focus on locative art and human conditions in the hybridized physical-virtual world. He works with new media and technologies to create new media art works that are based on the existentialist perception of human conditions. His current research is to explore locative media and geospatial technologies as an autobiographical tool.