Ms Sarah Gibson


Currently, Sarah Gibson is the Creative and Media Head of KASHF Foundation, a women organization working on giving micro credit to women all over Pakistan. Currently President of the Worldwide Association of Women Journalists and Writers (AMMPE), Sarah has been an international journalist and editor for many years, mainly for the BBC.

Until recently she was in charge of the BBC’s international bureaux, and before that had worked across the BBC World Service in a range of senior roles, leading big teams and strategic change.

She has a particular interest in diversity in media, and cofounded the BBC’s largest staff network, Global Women in News network. She is currently working on bringing together women journalists from around for the 23rd AMMPE Congress in the UK in November.

Sarah started her career as a Russian specialist, joining the BBC in 1989 when, as a journalist for BBC Russian, she covered perestroika and the break-up of the Soviet Union, reporting from London and Moscow.

After several years in Australia, where she worked for the Australian Broadcasting Corporation, she returned to BBC World Service in 2003 as planning editor for World Business Report. She re-launched World Business Review as a weekly discussion programme on, and won a Wincott Award – the prestigious UK media industry awards –in 2003. She rejoined BBC Russian in 2004 as its London-based editor and headed the service from late 2006. She led a strategic review of BBC Russian and oversaw the service’s move to new, innovative ways of reaching its audiences. She went on to roles as Managing Editor and Controller of BBC World Service Languages, during which time she launched a new TV and integration strategy, and also led implementation of a large investment programme for BBC World Service. She is a member of the Council of the University of Kent.