Ms Salmah Ibrahim Melina

 

Salmah Ibrahim Melina is the Director of IPPTAR  since May 2017.  Prior  to this (from December 2012 to May 2017), she was Director of  RTM Sarawak, in-charge of multi-ethnic radio broadcasts as well as television program production  for broadcast on RTM’s TV1, TV2 and Tvi (now known as TV Okey).

She studied Broadcasting  (Degree in Mass Communication) in the then MARA Institute of Technology (now  known as UiTM) from 1979 to 1982.  In 1983, she joined RTM as a Programme Producer in the Public Affairs Unit  producing children’s programmes as well as a women’s magazine for broadcast on TV1.  Later she worked as a Conty Producer for TV1 and TV2.  She had a short stint as a news tv producer/editor and  she also produced  tv documentaries.    

In 1999, she decided to do a master degree in Communicaton Studies in Universiti Kebangsaan Malaysia (UKM).  While researching for her  thesis, focusing on radio broadcasts in the ethnic languages of Sarawak, she gained insight into the needs to humanise broadcasting to win the hearts and mind of the target audience. Being a native of Sarawak (which is one of the 14 states in Malaysia), Salmah empathises with the socio-cultural needs of the multi-ethnic communities