ICBT : Session 1: The Future of Broadcasting Depends on Today’s Creative Content

Day 1 - Thursday, 5th February 2015, 1100 - 1230

Session 1: The Future of Broadcasting Depends on Today's Creavite Content

The session will look at the current state of creative content in the broadcast industry and outline the multidimensional aspects of creative content today. It will also identify the key   players in creative content production, including new actors who are engaged in online content aggregation, distribution and branding. What are the roles of multi platform, crowd sourced, crowd funded audience interactive and collaborative forms of content? What are the essential economic, competitive, technological and social forces that are driving the evolution of creative content?

Moderator

 
Ms. Keiko Bang
CEO & Founder, Bang Singapore Pte Ltd, Singapore

Speakers

 
Mr. Anothai Udomslip
Director of Academic Institute of Public Media Thai Public Broadcasting Service (Thai PBS), Thailand
Mr. Jaehon Song
Executive Director, Global Marketing, Korea Broadcasting Systems (KBS), Korea

Mr. Zhao Wenjiang
Deputy Director, Programming Office, China Central Television (CCTV), China

Ms. Poonam Sharma
Director, MediaGuru, Singapore