Increasing Social Media Use and Reach

Submitted by admin on Thu, 02/27/2014 - 14:51

The Korean Broadcasting System (KBS) is increasing its interaction with its audiences, no matter what devise they are utilizing, as one of three key strategies the organisation has employed to increase its social media use and reach. Two others include focusing on training and improving social media skills, and making social media a priority equal to its outreach strategies.

Ms. Jongran Ha, KBS Senior Executive Producer, shared her organisation’s social media strategies at the session on ‘Innovations and Trends in New Media and Social Media for Higher Impact Training’ during the 2nd International Conference on Broadcast Training in Kuala Lumpur, Malaysia.

In her presentation, she said KBS is developing expert groups to manage social media. “Instead of asking producers and programmers to become experts, KBS is employing social media public relations teams to make its social media efforts more responsive and effective,” she pointed out.

KBS is creating opportunities for audience participation in its programming. Through its platform called TVUT, which will be launched later this year, Ms. Jongran said viewers will be able to engage with programming by expressing their opinions, predictions and comments in real time through a second screen, such as their smart phone or tablet.

“TVUT will bring viewers even closer to the action, commenting and connecting with KBS and each other,” she said.