Submitted by admin on Wed, 11/28/2012 - 14:16

This publication was created by Asia-Pacific Institute for Broadcasting Development (AIBD) as part of the IPDC project Design, Develop and Deliver Effective Competency Development Programmes for Media Practitioners in Central Asia and Communication and Information programme of UNESCO Almaty Cluster Office in 2009.

Stable and pluralistic media provide informed choice to citizens for decision-making, increase community participation in managing and developing the democratic processes. International Programme for the Development of Communication (IPDC) consistently provides a supportive environment to enhance the professional capacity and the media.

The first guide for media trainers have been published AIBD more than 10 years ago. It was presented techniques that helped to strengthen the professional capacity of media professionals in the field, but also made a significant contribution to the pool of trainers in the Asian region. Effective techniques focused on the trainees needs, have proven efficacy and effectiveness.

UNESCO and its partners held a series of joint seminars for media trainers. Established a national pool of trainers, promoting issues such as climate change, freedom of information, good governance and HIV and AIDS. Long-term activities of these organizations contributes to the development and sustainability of the media, because it is based on effective training techniques, better knowledge of journalistic ethics, and skills of investigative reporting, as well as change the person’s attitude to the problem.

New publication focuses on the Training Need Appraisal, provides a method of mass media agencies to quickly assess the need for further training. It will contribute to the formalization of media competence in the real situation of media production, as well as serve as a tool for determining training needs, based on work analysis, the workplace audit and identify discrepancies at work.

This book contributes to communication for development, and will be useful to methodologists training institutions, media executives, media trainers and program managers with the communication.

Sergey Karpov
NPO Communication and Information
UNESCO Almaty Cluster Office for
Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan