For many years, the Asia-Pacific Institute for Broadcasting Development (AIBD) as a unique inter-governmental organisation has focused on addressing issues surrounding gender equality. However, in 2011 AIBD reached another level of achievement where it calls upon media organisations to apply the gender guidelines as enshrined in ‘Broadcasting for All: Focus on Gender’, a publication that responds to the changing competitive media landscape with innovative approaches and best practice for gender awareness to promote empowerment and equality in media organisations.
This publication is supported by the Friedrich-Ebert-Stiftung (FES) and affirms AIBD’s commitment over the years in promoting gender equality in the media. It offers simple yet practical suggestions and aims to draw the attention and interest of broadcasting organisations as a roadmap highlighting the need to maintain ethics, improve standards and recognise the power of words and images in order to resist stereotypes in program content to ensure the delivery of a balanced and fair representation of women and men as equal partners in society.
AIBD together with FES invite media organisations to fulfil their responsibility to represent women and men in a fair and balanced way which in turn will enable them to better enhance industry standards and technical and professional excellence reflecting back to audiences many different voices and images that will foster media and information literate societies on universally accepted norms and values on gender equality.
‘Broadcasting for All: Focus on Gender’ is a result of a long-term project based on extensive research, review and analysis undertaken in the region by a working group from a broad range of countries beyond the geographical boundaries of the Asia-Pacific region. AIBD places on record its sincere gratitude to all individuals and organisations, members, partners and our own colleagues at FES and AIBD who were committed throughout and for their invaluable contributions towards this publication.
Yang Binyuan, Director
Asia-Pacific Institute for Broadcasting Development