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ICBT : Session 2: Shifting Audience Preferences and Behaviours

Submitted by admin on Fri, 01/30/2015 - 13:50

Day 1 - Thursday, 5th February 2015, 1400 - 1530

Session 2: Shifting Audience Preferences and Behaviours

Changing audience profiles and behaviour have had a significant impact in terms of content creation and distribution. It requires broadcasters to examine the demands of audiences to determine what content they want to consume and on what platforms they want to consume it. The reality of multi-platform simultaneous consumption (multi-tasking) means audiences are consuming and participating simultaneously. How do content creators meet these new audience demands? How can they use trends in social media to their advantage in crafting content?

ICBT : Session 1: The Future of Broadcasting Depends on Today’s Creative Content

Submitted by admin on Fri, 01/30/2015 - 13:49

Day 1 - Thursday, 5th February 2015, 1100 - 1230

Session 1: The Future of Broadcasting Depends on Today's Creavite Content

The session will look at the current state of creative content in the broadcast industry and outline the multidimensional aspects of creative content today. It will also identify the key   players in creative content production, including new actors who are engaged in online content aggregation, distribution and branding. What are the roles of multi platform, crowd sourced, crowd funded audience interactive and collaborative forms of content? What are the essential economic, competitive, technological and social forces that are driving the evolution of creative content?

AIBD Appoints Mr. Chang Jin as New Director

Submitted by marcel on Fri, 01/16/2015 - 22:55

AIBD is pleased to announce that Mr. Chang Jin from China has been appointed as Director of AIBD on 15 January 2015.  The interview panel met in Kuala Lumpur, Malaysia to finalise the decision after an extended short-listing process and lengthy deliberation.

Mrs. Rosarita Niken Widiastuti, President of AIBD General Conference, chaired the panel. The panel also included Mr. Anothai Udomsilp, Chairman of the Strategic Planning Team (SPT) and Dato’ Adilah Shek Omar and Mr Laxman Humagain, Executive Board members.

Mr Chang Jin will take office as soon as possible pending work permit approval.

Crafting a Clear Vision for Social Media Engagement

Submitted by marcel on Fri, 01/16/2015 - 10:55

The Asia Media Summit 2015 in Kuala Lumpur, Malaysia will offer public as well as private broadcasters in Asia Pacific a wide range of opportunities to debate, examine and formulate a clear vision for social media and pursue innovative strategies in dealing with this new media platform. As they recognise the growing symbiotic relationship they have with social media, broadcasters need to master this social media landscape in order to enhance their programmes, audience engagement and income generation.

While some broadcasters consider social media competition, others believe they can co-exist with social media and make this new platform a key partner to achieve their organisation’s goals.

IPPTAR/KKMM/AIBD 3rd International Conference on Broadcast Training

Submitted by saqib on Tue, 01/13/2015 - 16:55

The 3rd International Conference on Broadcast Training, hosted by the Ministry of Communications and Multimedia, Malaysia (KKMM) and organised by the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) and AIBD will be held on 5-6 February 2015 in Kuala Lumpur, Malaysia.           

AIBD/RTM In-country Workshop on Training of Trainers

Submitted by rabi on Thu, 12/11/2014 - 13:13

Technological developments are impacting the media organisations in many ways.  New delivery platforms, new media products & services and enhanced audience expectations are posing challenges for the broadcast organisations.  Well-equipped and trained human resources in the broadcasting field are valuable assets for the organisations to meet these challenges.

AIBD & FES: 3 fruitful decades

Submitted by admin on Mon, 12/08/2014 - 17:30

After more than 35 years of productive association, the collaboration between AIBD and Friedrich-Ebert-Stiftung (FES) is turning a new leaf. Even as AIBD continues to be associated with FES, the German organisation’s office in Malaysia is being closed down by year-end.

IPPTAR/AIBD Regional Workshop on Media Literacy

Submitted by saqib on Fri, 12/05/2014 - 16:12

The Regional Workshop on Media Literacy was jointly organised by the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) and AIBD from 1-3 December in Kuala Lumpur, Malaysia. The workshop brought 14 participants, including producers, editors and managers involved in content production, from broadcast organisations in Cambodia, Indonesia, Laos, Malaysia, Thailand and Vietnam.

Latest AIBD Newsletter

Vice Premier of China at AMS

Keynote address of Madam Liu Yandong,Vice Premier, State Council of the People’s Republic of China, at the Inaugural Session of the Asia Media Summit 2017. More

The Qingdao Declaration

Director AIBD, Mr Chang, delivering the Qingdao Declaration on Media and the Worlds Sustainable Development at the Asia Media Summit Closing Ceremony. More

UN reporting on Media at AMS

Ms Hua Jiang, Director of News and Media Division, Department of Public Information, United Nations, reading message of Ms Amina J. Mohammed, Deputy Secretary General of the United Nations. More

UNESCO Message at AMS

Dr Marielza Oliveira, Director and UNESCO Representative to China, Democratic People’s Republic of Korea, Japan, Mongolia and Republic of Korea reading the message of Ms Irina Bokova, Director-General of UNESCO. More

IRIB promoted peace

Dr Abdolali Ali Askari, President of AIBD General Conference, and President, Islamic Republic of Iran Broadcasting (IRIB) spoke out against war and terrorism and urged the media to promote peace, friendship, morality and spirituality. More

Shaping the SDGs Agenda

To shape the development media, broadcasters in Asia offered diverse approaches from pursuing investigative pieces, expanding collaboration among media groups, to respecting local sensitivity to reach targeted communities. More

AIBD/EBU/CCTV Masterclass

A new approach to deal with sensationalism and negativism in news that are increasingly turning off audiences and pushing them to trust media less and care less about the world is the application of constructive journalism. More

AIBD/Radiodays/RCS workshop

A winning strategy for radio stations must consider the listener, brand. Content and promotion. They must learn to understand and love their listeners who, after all, decide the shape of their brand. More

AIBD workshop on AR-VR

The use of virtual studio and virtual studio implantation technology is bringing a new visual experience for the TV audience, and providing new thinking and creative new tools for television producers. More

AIBD/ITU/ABU workshop

The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving technologies remain as some of the challenges in the migration from analogue to digital in the region. More

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