AIBD/IRIB In-country workshop on Entertainment Programmes (Talk shows) for Radio at IRIB in Tehran

AIBD in collaboration with the Islamic Republic of Iran Broadcasting organized an In-country workshop on Entertainment Programmes  on Talk shows for radio  from 07 to 12 January 2011 in Tehran.Thirty radio announcers and producers learnt how to improve the quality of their radio talkback programs.

During the five day workshop, the broadcasters learnt about talkback formats across the world, with a view to exploring different ways of delivering their program content. Audience research, active and passive listening trends, and how to connect with listeners beyond just the telephone were all covered in the course. In addition broadcast techniques using new media, then emails, sms and social networking interaction with radio talk shows was also examined. Because talkback is different depending on whether there is a guest, an expert or the announcer is simply talking directly to the audience, a range of techniques were developed in the students, who completed a series of practical exercises during the course.